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| Designers ‘Bhumika & Jyoti’ at Braun India Fashion Week London |
‘Bhumika & Jyoti’ were the cynosure of everyone eyes as they
launched the London India Fashion Week, with their newest collection ‘MRITTIKA’
–Mother Earth’ at the Excel Exhibition Centre in London. The London India
Fashion Week welcomes International, Local and Newgen Fashion Designers with
its mission to introduce stylish and fusion fashion designs to the very high
profile British Asians.
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| Models walking the ramp at Braun India Fashion Week London |
Bhumika Chedda &
Jyoti Mukerji said "It was indeed overwhelming to unveil our new
collection ‘MRITTIKA’ –Mother Earth’ at London India Fashion Week. Our
collection ‘MRITTIKA’ –Mother Earth’ has taken inspiration from nature that
spells poetry, a spiritual quest of the Soul journeying into the infinite desert
as the landscape. The designer’s seek to infuse their collections with a
touch of exoticism and excitement of reinterpreting the Great Indian Desert
landscape"
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| Models walking the ramp at Braun India Fashion Week London |
And surely enough
designers ‘Bhumika & Jyoti’ who have put environmental responsibility in the
heart of their design philosophy, set the trend at the Fashion week, by
introducing their creative and visually appealing designs.
The high profile
British Asians present were enamoured by the designer’s clean floaty and
feminine white, cream and gold outfits, embellished net capes, drapes of jewels
and traditional stylised turbans.
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| Models walking the ramp at Braun India Fashion Week London |
The designers
aesthetics palette reflected the sandy earth tones, sparkled creamy sea of
sand, off white, desert gold, antique cream, Tan, white lace and
beige. Their designs reflected contemplative representations of innovative
grandeur, relaxed flowy silhouettes, light weight fabrics carrying feminine
sensibilities. The raw sienna and desert sand colorations were reminiscent of
vintage essentials.
‘BHUMIKA & JYOTI’
exclusive collection represents fragrant soil, good earth in its different hue.
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